Cavissima Journée de la femme

Wine and women

Between the " woman's wine " and the " Chardonnay girl "Women in the wine world are confronted with the most rapid-fire banalities." March 8 is an opportunity to highlight these actresses in a domaine considered very masculine.

This year, 2019, is therefore conducive to discussing the " think fairly, build intelligently to innovate for change Cavissima traces the evolution of women's roles at the table, in service, and even in the vineyards, on the occasion of the International Women's DayWhether they are winemakers, oenologists, biologists, or restaurateurs, they all contribute to the feminization of wine professions.

women's day

WOMEN AND WINE IN HISTORY

Antiquity and its deities offer us their share of festivities. Bacchus (or Dionysus, depending on the interpretation), the god of wine and revelry, readily celebrates life in the company of his Bacchantes. However, while women are depicted dancing with the god, they were not permitted to drink wine. Christianity seems to mark the beginning of a change. Mary Magdalene shares the cup with the other apostles at the wedding in Cana. Over time, the beverage became more accessible to women.. Haven't we had to château of Issan at the wedding of Eleanor of Aquitaine?

Nevertheless, the conventions are harsh, the vineyards are cultivated by men and their wives will be " the women of… "Similarly, the gentleman will spend a long time tasting the wine for the lady, preferring a white, presuming her to have a more sensitive palate.

It is often said that " Behind every great man there is a great woman This is particularly true of widows, who did not abandon their estates upon the death of their husbands. Consider, for example, the Veuve Clicquot, who expanded the commercial activities of her company. Champagne back when women weren't yet allowed in business! Let's remember the widow Pommery who took over the reins of the domaine and will perfect the aging techniques for Champagnes.

These women have left their mark on history. They gave others the courage to make their mark in this very masculine world, thanks to their determination.In this capacity, Philippine de Rothschild (owner of the Château Mouton Rothschild, Premier Cru Class), Jancis Robinson (editor at Financial Times) or Jeanine Cho Lee (editor at Decant, For Wine Spectator and Master of Wine 2008) have established themselves as benchmarks. Recognized in the wine world, they are excellent examples of success that have led to changes in mentality.

A WOMAN, IN WINE, IS A MAN LIKE ANY OTHER

Preconceived notions about the role of women in the wine industry are being challenged by statistics. Whether it's the behind-the-scenes aspects or consumption, women are making their mark in all areas. Indeed, while it's often thought that they prefer white wine, tastings have shown professionals that their tastes are just as varied as men's. Moreover, they may even have a preference for tannic reds. Contrary to popular belief, women are no less numerous in viticulture schoolsThey actually represent 50% of graduating classes (compared to 3% in 1975). From 2010 onwards, women represent a third of oenologists. These figures are still growing..

Since the early 2000s, a real renewal has been observed in the wine industry. Indeed, all professions are becoming increasingly feminized. As such, women are reaching strategic and responsible positionsIn Bordeaux, 28% of vineyards are managed by women. Beyond the vineyards, many women have distinguished themselves. Pascaline Lepeltier, for example, a philosopher by training, was the first woman to win the title of Best Sommelier of France in 2006.

Thus, in 2019, the approach to winemaking became more equitable, with a genuine sharing of responsibilities. Winegrowers are working together intelligently to build the viticulture of tomorrow, with respect for everyone involved. Female professionals talk about it differently, but always with the same passion as their male counterparts.Finally, innovation is at the heart of every approach, whether initiated by a woman or a man.

FOR YOU LADIES AND GENTLEMEN

To satisfy everyone's tastes, we have selected a few gems for you. Without blushing

We can't do without white For those who prefer white wines:

Cavissima wishes you a wonderful Women's Day!

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